Capítulo “The Golden Opportunity to Boost Wellness Tourism in Portugal”
The Covid’19 pandemic hit hard all economic sectors. Tourism – one of the growth accelerators for many economies worldwide – registered astronomic losses.
Since 2014 tourism was playing an ever-increasing role in the Portuguese economy; in our opinion the sector must reinvent itself beyond the 2027 Tourism Strategy. After long lockdown periods, many travellers feel an urgent need be able to travel again and enjoy new experiences. So, there are several key trends to explore in the post pandemic years.
In this article we explore Portugal’s opportunity to boost wellness tourism, particularly as an integrative wellness destination.