Descrição do Projeto
SPRINGER – Computer Supported Qualitative Research
New Trends on Qualitative Research (CIAIQ2019)
Government Communication – The Dubai and United Arab Emirates Ministry of Happiness. The objective of the creation of the Ministry of Happiness – content analysis.
Análise de 1 ano de comunicação (Fev2016 a Fev2017)
8 de fevereiro de 2016 “Felicidade genuína é a ambição da Ministra da Felicidade dos Emirados Árabes Unidos” Gulf News
This article presents a study based on government communication regarding the creation of the Dubai and United Arab Emirates Ministry of Happiness. Under the scope of this paper, from the news analysed, we have chosen that which reflects the main objectives of the creation of the Dubai and United Arab Emirates Ministry of Happiness. Using the technique of content analysis, through the use of webQDA software, the aim was to understand how the Government communicated those objectives.