Descrição do Projeto
ITC17 Leiria – International Tourism Congress
Comunicação oral apresentada em evento científico internacional
“Tourism Destination Competitiveness: Establishing the potential of destination alliances – Benchmarking Porto and Bordeaux”.
For the sixth consecutive year tourism worldwide has grown and Portugal is no exception, with tourism growth rates above the average in the global economy. Porto is nowadays the tourism destination everyone is talking about, and the North of Portugal is also more active than ever. The indicators of competitiveness of one tourist destination reveal the performance of that destination during a specific period. In the present context, it is essential to look for elements that will contribute clearly towards the evolution of the sector. Competitiveness does not mean competition, but the latter ends up being inherent. With this paper, the purpose is to explore the potential to create alliances between tourist destinations as a mean to create competitiveness and sustainability for two or more destinations.